Q1 2021 Performance of Top Virtual Fitness Apps in the UK on Android

In the first quarter of 2021, the virtual fitness landscape on Android devices in the United Kingdom saw varied performance across leading applications. Here's a look at how the top five apps fared during this period, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a gradual decrease in weekly downloads, starting from 37K in the first week of January to 16K by the end of March. Revenue showed an upward trend in February, peaking at $84K in early March, before a slight dip to $70K towards the quarter's end. Weekly active users followed a similar pattern, with a rise to 685K in late February and a subsequent fall to 632K by late March.

Fitness tracking giant Fitbit saw a drop in weekly downloads from 40K at the end of December to 12K by March's end. Revenue also declined from $68K to $47K in the same timeframe. However, the app's weekly active users increased, reaching a high of 904K in mid-March, before closing the quarter at 891K.

The Courtney Black Fitness app had a relatively stable quarter, with downloads hovering around the 1K mark each week and revenue fluctuating, reaching a high of $47K in early March. No data on weekly active users was provided for this app.

OS Maps: Explore hiking trails, an app from the UK's Ordnance Survey, showed a positive trend in revenue, growing from $30K at the year's start to over $34K by the quarter's end. Weekly downloads saw a peak of 7.5K in early March, while active users increased from 26K to almost 24K over the period.

Lastly, Weight Loss Walking: WalkFit kicked off the quarter with high download numbers at 48K, which then declined to 13K by March's end. Revenue saw an up-and-down trend, with a peak at $28K in early March, while weekly active users dropped from 85K to 29K over the same period.

For more detailed insights and analysis, Sensor Tower's platform offers in-depth app performance data to help understand the market dynamics in the virtual fitness category.